ABOUT ME

I’m Tara Urso, a designer and digital strategist living and working in the Baltimore area. A graduate of the University of Baltimore where I studied Digital Communications, my passion for all things digital has no bounds. I’m also a skilled writer, researcher, and all around problem solver.

When I’m not working, you might find me at a music venue, hiking my favorite trail with my dog, Bandit, eating a slice at my favorite local pizza place, trying out a new coffee shop, or exploring a new city.

SKILLS

WORK EXPERIENCE

DIGITAL STRATEGIST • JANUARY 2013 – PRESENT
INSIGHT180 BRAND CONSULTING AND DESIGN

As a Digital Strategist at Insight180, I identify unmet needs, goals, opportunities, and challenges for each of our clients. With existing digital assets in mind, I plan and execute digital marketing strategy to meet growth objectives.

Tasks include:

• Managing client accounts.
• Developing client social media communities.
• Developing digital campaign strategies for social, both organic and paid.
• Conducting content audits
• SEO optimization activities
• Writing articles for several clients to entertain, engage, and inform.
• Planning, designing and writing copy for client email marketing campaigns.
• Strategies for email list building.
• Tracking and reporting on email marketing campaigns.
• Maintaining and reporting on Google Adwords and Facebook ads campaigns.

A benefit of working for a smaller agency–I have gained experience in brand strategy and development, creative direction, design (ux, visual, web, print), and more. I’m also very familiar with the WordPress CMS and have intermediate HTML and CSS skills.

I also have experience with Facebook Ads, Google Analytics, Google Adwords (certified), Leadpages, and Unbounce.

My skills include:

• Content Strategy
• Content Marketing
• Social Media Planning and Management
• Developing Content Calendars
• SEO-Optimized Copywriting
• Writing Skills
• Email Marketing
• Email Design
• Visual Design
• Experience with design tools (Adobe Creative Suite, Sketch, Invision, MailChimp and more.)
• Web Design
• UX Design
• Wireframing, Mockups, Prototyping (Sketch, InVision, Adobe Experience Design)
• Experience with digital marketing tools (Facebook Ads, Google Adwords + Analytics, CallRail, Leadpages, Unbounce)
• HTML/ CSS
• Experience with WordPress

FREELANCE WORK
JAN 2014 – PRESENT

CLIENTS: VERVE LLC, EVNTR APP, TRAVALET, PUPPY PALS APP

Verve LLC (The Arc) • Social Media Marketing, Design, PR, and Brand Continuity Advisor
Worked on The Arc’s successful Kickstarter campaign.

PROJECT HIGHLIGHTS:  $30,000+ raised of $20,000 goal.
Coordinated an interview with the Arc creators for The Baltimore Sun.

Evntr App • Branding, UX/UI Design, Creative Direction, Content and Social Media Marketing
Worked with Atlanta Startup, Evntr

Created a brand (logo design, type, color, messaging, style guide), gave creative direction, and essentially, all aspects of communications and design for the mobile app, Evntr.

Travalet • Social Media Management, Content Writing, Brand Continuity and Design

Puppy Pals App • Branding

Logo design, social platform brand collateral , and print collateral for Atlanta startup, Puppy Pals App.

EDUCATION

UNIVERSITY OF BALTIMORE
GRADUATED FALL 2011
B.S. DIGITAL COMMUNICATIONS

Related Coursework: Writing for Media, Persuasive Writing, Digital Design, Project Management, Marketing, Web Design, Social Media

MY PROJECTS

CONTACT

Tara Urso
(410) 660-9582
taradurso@gmail.com
linkedin.com/in/taraurso